Roubaix

From the steep climbs of the Flemish Ardennes to the brutal pavé of Northern France, our journey continues.

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We're proud to introduce the Roubaix Collection: a unique collaboration celebrating one of cycling's most legendary races. Each piece contains authentic cobblestones from the iconic sectors of Paris–Roubaix, transformed into timeless keepsakes for riders, fans and collectors alike.

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The Roubaix Collection stands alongside our original Flemish Ardennes range, giving cycling enthusiasts the opportunity to own a genuine piece of two of the sport's most iconic regions.

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You'll also find the Roubaix Collection available at the Roubaix Vélodrome Shop, allowing visitors to take home a tangible piece of cycling history after experiencing the legendary finish of Paris–Roubaix.

Discover the collection and bring home a piece of the Hell of the North.